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NPD finds categories are crossing over.
March 15, 2016
By: Melissa Meisel
Over the last decade, skin care led the gains within the prestige beauty industry, fragrance was challenged as consumer usage declined, and Boomers drove demand and influenced innovation within the industry. However, 2015 marked a turning point for the beauty industry, driven largely by shifts taking place within skincare and the heightened importance of Millennials, according to data from global information company The NPD Group. Today the fragrance category is outperforming skin care, skin ...
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